Matt leads our key global client engagements, working closely with our analytics partners in market, global & regional client leads, and global analytics product leads ensuring we develop & deepen long-lasting relationships.

He is a regular conference speaker and provides thought leadership on marketing, media & digital analytics. He has presented and chaired at events such as ARF, IAB, I-COM, IPA, DMEXCO and has published several articles in Admap.

He has over 30 year’s analytics experience, both client and supplier side. Prior to joining Kantar, he led Nielsen’s European Marketing Effectiveness Analytics. This entailed the commercialization and delivery of integrated marketing effectiveness solutions to Nielsen’s platinum watch & buy clients. 

He has a Masters in Management from the Judge Institute, University of Cambridge and Bachelors in Business from Manchester University. He also holds Postgraduate Certificate in Development and Education.