Aurea Rodriguez

Spain

EURECAT

My career has always been related to technology and innovation, with multiple responsibilities in organizations, administrations and technology companies. I am currently the Managing Director of Eurecat in the Tarragona region and Head of the Corporate Development Unit. In addition, I am part of the boards of directors of the biotechnology company QGenomics and Talentea. I amb university professor, startup mentor and a senior expert of the European Commission on exploitation of results, transfer and entrepreneurship. This year she has been named innovation expert of the Los100deCotec network of the COTEC Foundation.

As director of innovation in the administration, I learned to explain the importance of technical concepts to the proximity of the territory and people's day-to-day lives. What is not communicated today does not exist and therefore having women speaking and translating technology empowers those who are there and especially those who come behind.

My publications want to spread that innovation and technology should not have gender and that they should empower us in this global world always putting people at the center from technological humanism and ethical values.

The #SINERGENTES project disseminates technology and innovation from a female point of view. As an innovation professional, I do ethical hacking of current, explaining and bringing technological concepts closer to our everyday lives and showing how technologies are changing our lives and those of our children and parents and the relevant that they are even if we are not fully aware. I speak in first person under the personage of a #MAMAHACKER.

I divulge how important innovation and technology are in the first person as mothers, citizens, ... and above all that it is developed with human values and that it does not generate a digital gap. I always say "In the era of technological humanism, beware of toxics, trojans and trolls and surround yourself with #SINERGENTES who always add skills, team and values".

As #Mamahacker and the motto "before dead than analog" I spread the need for women to enter this digital world beyond their profession, to communicate, for their businesses, to train, not to be left behind, as a tool of emancipation.

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