Catherine Tabor
Tech Entrepreneur
USA and Canada
Sparkfly
My entrepreneurial career kicked off while I was in school at Georgia State University, where I started a house-sitting and dog-walking business. To my surprise, Coca-Cola found my business and invited me to bid on an RFP to manage their employee discount program. I ended up winning the business, left school, built my first website, and started calling on other companies. I grew the business to serve more than 1 million employees at over 150 companies, including Delta, Emory Healthcare, Aflac, and Truist Bank.
Sparkfly evolved after I began investigating options for tracking digital benefits against employee usage. Unable to find suitable technology to do so, I saw a gap in the market and acquired a company for the technology that would become the foundation of the current Sparkfly (spinning off the original company as Sparkfly Perks, which was recently acquired by EBG Solutions).
My team and I were one of the first to develop connectivity between media and the point of sale and invented two issued patents related to tracking mobile media and store loyalty. Leveraging this new groundbreaking technology, Sparkfly continues to grow and develop innovative technology to solve real business problems and create real results for its diverse portfolio of over 70 brands, which includes Chipotle, FAT Brands, First Watch, Great Clips, and Bojangles, to name a few.
I am honored to have received several accolades over the years — including Mobile Marketer’s Mobile Women to Watch list, one of Hospitality Technology Magazine’s Top Women in Restaurant Technology, one of Atlanta’s top female CEOs by Atlanta Woman Magazine, and a Top 50 Women Leaders in SaaS by Atlanta INNO.
I have also served as the chair of the marketing committee on the Woodruff Arts Center board of directors and as a member of the Board of Visitors at The University of Georgia.
Sparkfly evolved after I began investigating options for tracking digital benefits against employee usage. Unable to find suitable technology to do so, I saw a gap in the market and acquired a company for the technology that would become the foundation of the current Sparkfly (spinning off the original company as Sparkfly Perks, which was recently acquired by EBG Solutions).
My team and I were one of the first to develop connectivity between media and the point of sale and invented two issued patents related to tracking mobile media and store loyalty. Leveraging this new groundbreaking technology, Sparkfly continues to grow and develop innovative technology to solve real business problems and create real results for its diverse portfolio of over 70 brands, which includes Chipotle, FAT Brands, First Watch, Great Clips, and Bojangles, to name a few.
I am honored to have received several accolades over the years — including Mobile Marketer’s Mobile Women to Watch list, one of Hospitality Technology Magazine’s Top Women in Restaurant Technology, one of Atlanta’s top female CEOs by Atlanta Woman Magazine, and a Top 50 Women Leaders in SaaS by Atlanta INNO.
I have also served as the chair of the marketing committee on the Woodruff Arts Center board of directors and as a member of the Board of Visitors at The University of Georgia.