Tiffany Kelly
Tech Entrepreneur
USA and Canada
Curastrory
Tiffany Kelly is the founder & CEO of Curastory, the platform disrupting the content creation tech world.
Before making her leap into the world of startups, she joined ESPN Stats & Information Group as a Sports Analytics Associate, where she created ESPN’s College Football Fan Happiness Index. She was the first African-American analyst to join the team. Throughout her tenure with the leading sports multimedia company, she became an advocate for harmonizing creativity, human traits, and data science.
Kelly designed and launched the revolutionary adtech platform, Curastory, in 2019 after the NCAA announced an amendment to a 109 year-old rule that would finally allow student athletes to monetize their creative content. This announcement promoted a realization in Kelly that the creator economy wasn’t slowing down, but rather accelerating. She predicted that, with the decentralization of media, audiences were going to become even more fragmented and, as a result, harder to reach.
Before making her leap into the world of startups, she joined ESPN Stats & Information Group as a Sports Analytics Associate, where she created ESPN’s College Football Fan Happiness Index. She was the first African-American analyst to join the team. Throughout her tenure with the leading sports multimedia company, she became an advocate for harmonizing creativity, human traits, and data science.
Kelly designed and launched the revolutionary adtech platform, Curastory, in 2019 after the NCAA announced an amendment to a 109 year-old rule that would finally allow student athletes to monetize their creative content. This announcement promoted a realization in Kelly that the creator economy wasn’t slowing down, but rather accelerating. She predicted that, with the decentralization of media, audiences were going to become even more fragmented and, as a result, harder to reach.