Ana Maria Castro-Mendivil
Digital Leader
Peru and Ecuador
La Agencia® - Laboratorio Creativo
As a girl I knew that I should study something that I am passionate about, I always remember a phrase my dad told me when I was going to finish school: "It doesn't matter what you study, just try to give your best in everything you do" like this I came to the digital world almost self-taught, I got my first job in 1997, as a digital programmer in a web development company, little by little I discovered that the digital world was a future that was here to stay, but I wanted more, so study Advertising.
In 2007 I looked for a partner to be able to found a company that integrates the world of traditional advertising with digital advertising, and that integrates all the communication platforms that a brand can access. That was how The Agency® - Creative Laboratory was born, (With only $40 in my pocket, many dreams, and a partner with the same passion as me).
Over time, I have focused on creativity, creativity that builds through digital content, and today that company that started with only $40 is one of the most relevant independent agencies in the industry, which manages in its entirety important brands. of mass consumption.
It is exciting to see how La Agencia® grows, obtains awards, and more, but above all, two things excite me and these are being able to show my clients that through their messages they can change the society in which we live for the better, and in addition to seeing how the people who pass through La Agencia® learn and transform, evolve and discover that they are capable of more than they think.
In 2007 I looked for a partner to be able to found a company that integrates the world of traditional advertising with digital advertising, and that integrates all the communication platforms that a brand can access. That was how The Agency® - Creative Laboratory was born, (With only $40 in my pocket, many dreams, and a partner with the same passion as me).
Over time, I have focused on creativity, creativity that builds through digital content, and today that company that started with only $40 is one of the most relevant independent agencies in the industry, which manages in its entirety important brands. of mass consumption.
It is exciting to see how La Agencia® grows, obtains awards, and more, but above all, two things excite me and these are being able to show my clients that through their messages they can change the society in which we live for the better, and in addition to seeing how the people who pass through La Agencia® learn and transform, evolve and discover that they are capable of more than they think.