Evgeniya Malina
Tech Leader
Head of Processes and Automation
Whizz
USA and Canada | United States
Evgeniya Malina is the Head of Processes and Automation at Whizz with over 9 years of expertise in strategy & operations, digital transformation, and product development.
Evgeniya holds a bachelor's degree from University College London and a MSc in Accounting and Business/Management from Queen Mary University of London.
Her career journey began at EY, where she worked with global organizations, including industry giants like Amazon, JX Nippon Oil & Energy, and Sainsbury’s.
After that, Evgeniya was a consultant for prominent financial and industrial organizations where she led digital transformation project teams, helping companies bring innovative technology solutions to the markets. Evgeniya has also been at the forefront of spearheading the development and implementation of emerging digital technologies, such as blockchain and 5G, securing $290 mln in additional funding to build the infrastructure. She developed and tested digital transformation strategy on 5 pilot projects that then scaled across 300+ cross-functional teams, resulting in 1,000+ new products and services and generating $4.4B in profit by the close of 2021.
Later on, she assumed the role of Head of Business Strategy and Operations at Food Rocket where Evgeniya drove the company's evolution to 160-person team and oversaw its expansion into 3 different states after the company successfully raised $37.5M from Circle K. Evgeniya managed an annual $10M budget on innovation projects and trained 80+ staff on technology adoption. She piloted a global-first, ready-to-scale “grey store” concept in Charlotte, NC, demonstrating double-digit growth, and built a process automation system for last mile delivery.
Evgeniya’s goal is the creation of rapid, digital, and transparent business operations tailored to meet the evolving needs of clients in the modern world.
Evgeniya holds a bachelor's degree from University College London and a MSc in Accounting and Business/Management from Queen Mary University of London.
Her career journey began at EY, where she worked with global organizations, including industry giants like Amazon, JX Nippon Oil & Energy, and Sainsbury’s.
After that, Evgeniya was a consultant for prominent financial and industrial organizations where she led digital transformation project teams, helping companies bring innovative technology solutions to the markets. Evgeniya has also been at the forefront of spearheading the development and implementation of emerging digital technologies, such as blockchain and 5G, securing $290 mln in additional funding to build the infrastructure. She developed and tested digital transformation strategy on 5 pilot projects that then scaled across 300+ cross-functional teams, resulting in 1,000+ new products and services and generating $4.4B in profit by the close of 2021.
Later on, she assumed the role of Head of Business Strategy and Operations at Food Rocket where Evgeniya drove the company's evolution to 160-person team and oversaw its expansion into 3 different states after the company successfully raised $37.5M from Circle K. Evgeniya managed an annual $10M budget on innovation projects and trained 80+ staff on technology adoption. She piloted a global-first, ready-to-scale “grey store” concept in Charlotte, NC, demonstrating double-digit growth, and built a process automation system for last mile delivery.
Evgeniya’s goal is the creation of rapid, digital, and transparent business operations tailored to meet the evolving needs of clients in the modern world.
About innovation and new technologies
There are more than 5M delivery gig workers in the US today. 100% of them need transport to deliver. By 2030, there will be 12 million delivery drivers without company-provided transportation.
Whizz is a FinTech mobility platform built for the US under-banked gig workforce. Whizz defines its mission as making an entrance to the profession as quick and affordable as possible, and helping delivery drivers earn more with more comfort. By 2029, Whizz aims to serve 170,000+ customers, targeting $530M in ARR and $140M+ in EBITDA within the $200B last-mile transportation market.
As a process automation expert, Evgeniya Malina has contributed hugely to the development of Whizz.
Digitalized Customer Onboarding Process:
Reduced customer handling time from 60 to 15 minutes through seamless integration, streamlining screening and scoring processes, enhancing operational efficiency.
Introduction of Electronic Queue Management and Ticketing System:
Improved transparency over in-store customer experience, leading to the identification of operational inefficiencies and the timely resolution of recurring customer issues.
Online Verification and Scoring Implementation:
Implemented a data-driven approach to scoring, reducing manual resources involved, enhancing customer experience, and enabling more accurate identification of fraud.
Real-time Inventory Management Implementation:
Enabled real-time stock management, leading to improved customer service, better management of office workload, and enhanced production levels for mechanics.
Integration of Digital Signature Solution:
Integrated PandaDoc into the ERP, enabling quicker paperwork completion, electronic signing, and efficient equipment tracking.
Revamped Collections Department Processes:
Reduced delinquent customer lifecycle from 90 to 30 days, boosted recovery ratio, and automated 90% of communication, leading to higher and timely debt recovery rates.
Development of Prioritization Algorithm and Task Automation:
Implemented a prioritization algorithm for the repossession team, achieving 100% equipment recovery from terminated clients and reducing written-off subscriptions.
These accomplishments represent significant progress in operational efficiency, customer service and fraud prevention, demonstrating the commitment to innovation and excellence in our organization brought about by Evgeniya Malina for 2023-2024.
Whizz is a FinTech mobility platform built for the US under-banked gig workforce. Whizz defines its mission as making an entrance to the profession as quick and affordable as possible, and helping delivery drivers earn more with more comfort. By 2029, Whizz aims to serve 170,000+ customers, targeting $530M in ARR and $140M+ in EBITDA within the $200B last-mile transportation market.
As a process automation expert, Evgeniya Malina has contributed hugely to the development of Whizz.
Digitalized Customer Onboarding Process:
Reduced customer handling time from 60 to 15 minutes through seamless integration, streamlining screening and scoring processes, enhancing operational efficiency.
Introduction of Electronic Queue Management and Ticketing System:
Improved transparency over in-store customer experience, leading to the identification of operational inefficiencies and the timely resolution of recurring customer issues.
Online Verification and Scoring Implementation:
Implemented a data-driven approach to scoring, reducing manual resources involved, enhancing customer experience, and enabling more accurate identification of fraud.
Real-time Inventory Management Implementation:
Enabled real-time stock management, leading to improved customer service, better management of office workload, and enhanced production levels for mechanics.
Integration of Digital Signature Solution:
Integrated PandaDoc into the ERP, enabling quicker paperwork completion, electronic signing, and efficient equipment tracking.
Revamped Collections Department Processes:
Reduced delinquent customer lifecycle from 90 to 30 days, boosted recovery ratio, and automated 90% of communication, leading to higher and timely debt recovery rates.
Development of Prioritization Algorithm and Task Automation:
Implemented a prioritization algorithm for the repossession team, achieving 100% equipment recovery from terminated clients and reducing written-off subscriptions.
These accomplishments represent significant progress in operational efficiency, customer service and fraud prevention, demonstrating the commitment to innovation and excellence in our organization brought about by Evgeniya Malina for 2023-2024.
About diversity and inclusion promotion
In both our team and the wider community, promoting diversity and inclusion lies at the heart of Whizz mission. Our company is dedicated to serving the underserved, and every initiative we undertake reflects this commitment.
Within our offices, we strive to create comfortable and welcoming spaces where couriers can take a break, recharge their devices, use restroom facilities, grab a snack, or have a drink. Our internal products and processes are designed to be accessible, understandable, and straightforward for our diverse user base. We recognize that some of our clients may already feel isolated, such as those residing in homeless shelters. Despite potential challenges like lacking necessary documents such as SSN or PoA, we work to accommodate them and provide our services. Leveraging advanced technologies, our scoring system considers a broad range of factors beyond traditional financial attributes. We implement sophisticated tracking mechanisms for our vehicles, and our electric bike platform features safety enhancements such as individual component locking capabilities.
Beyond our immediate operations, we actively participate in urban initiatives aimed at promoting safe electric transportation. Additionally, our multilingual staff ensures that everyone can communicate with us effectively, regardless of language barriers. We continually expand our service locations and optimize logistics to ensure that our services remain convenient for couriers, who often work tirelessly without breaks.
Through these efforts, we not only foster diversity and inclusion within our team but also extend our impact to the broader community, ensuring that our services are accessible and beneficial to all. Furthermore, our involvement in various projects and initiatives demonstrates our ongoing commitment to diversity, equity, and inclusion (DEI) principles.
Within our offices, we strive to create comfortable and welcoming spaces where couriers can take a break, recharge their devices, use restroom facilities, grab a snack, or have a drink. Our internal products and processes are designed to be accessible, understandable, and straightforward for our diverse user base. We recognize that some of our clients may already feel isolated, such as those residing in homeless shelters. Despite potential challenges like lacking necessary documents such as SSN or PoA, we work to accommodate them and provide our services. Leveraging advanced technologies, our scoring system considers a broad range of factors beyond traditional financial attributes. We implement sophisticated tracking mechanisms for our vehicles, and our electric bike platform features safety enhancements such as individual component locking capabilities.
Beyond our immediate operations, we actively participate in urban initiatives aimed at promoting safe electric transportation. Additionally, our multilingual staff ensures that everyone can communicate with us effectively, regardless of language barriers. We continually expand our service locations and optimize logistics to ensure that our services remain convenient for couriers, who often work tirelessly without breaks.
Through these efforts, we not only foster diversity and inclusion within our team but also extend our impact to the broader community, ensuring that our services are accessible and beneficial to all. Furthermore, our involvement in various projects and initiatives demonstrates our ongoing commitment to diversity, equity, and inclusion (DEI) principles.