Terry Beltran

USA and Canada

Vista Latinos

I am the CEO of Vista Latinos LLC, an award winning Hispanic marketing consulting firm focused on providing strategic solutions to nonprofit and corporate companies. Helping clients build Hispanic customer relationships by making a positive social impact. My services also include Beltran Media that provides brand marketing consulting services for small minority and women owned businesses.
Prior to Vista Latinos, I held engineering and marketing senior executive positions at General Motors where I led projects in branding, sales, marketing and operations. One of my proudest accomplishments is the expansion of OnStar safety and security telematics in Spanish. Before entering a decade of my career in the Automotive Industry I held broadcast engineering positions at ABC and PBS TV Stations. I also had the opportunity to work for Univision, the number one Spanish TV station. Today, I continue to produce and direct bilingual programs in my spare time.
I hold a MBA in Business from Central Michigan University and a BA in Industrial Design with a minor in Communications from Michigan State University. I am the President Emeritus of the Michigan Chapter for the National Society of Hispanic MBAs where I provided monthly educational programs with Corporate sponsors to over 300 Hispanic professional members. I obtained a certification in Leadership from MIT and Disney Institute. In both my professional and entrepreneur careers I have received award recognitions from various national organizations listed below. And I am an alumni of the Dartmouth Tuck Entrepreneur program.

Awards Include:
(3 time awardee) Web Awards - Outstanding GM.com Design
Ana Maria Arias Award - Latina Style Magazine
Diversity Focused Company Award - Corp! Magazine
Community Leader Award- Mich Business
(2 time awardee) Madrina Awards - Michigan State University / Dia De La Mujer
Advancing of Hispanic Economic Award - Michigan Governor
Business Economic Development for Latinos Award- Michigan Hispanic Commission

My mom came to the U.S. as a professional registered nurse from Bolivia and worked extra hours at the hospital to help with Spanish speaking patients. Only 2 percent of Latina professionals in the U.S. are in the STEM, Medicine, Finance and Law fields. Latinas in high school do not have role models that look like them. For five consecutive years, I co-created with Michigan Universities the “Latina Empowerment Conference” providing career workshops in STEM, Medicine, Finance and Law. This gave Latina youth the opportunity to hear Latina professionals speak about their careers, in both English and Spanish. About 99% of these Latina students had never stepped on a university campus prior to the event. The experience resulted in their eagerness to pursue these careers in college.
In 2013, I developed a bilingual (Spanish/English) website called Ask The Latina aka Pregunta A Una Latina, providing resources to Latinas about these four fields. In 2021, I decided to develop the first dedicated mentor/mentee application specially designed for Latina high school students. The Ask The Latina app pairs Latina students with Latina professionals in STEM, Medicine, Finance or Law fields. This app helps close the opportunity gap that Latinas in high school face due to the digital divide and systemic barriers. Studies show that a mentor from the same culture or ethnicity are far more valuable than academic advisors. In 2016 my mom passed away in the same hospital she retired from as a Registered Nurse. Not a single Latina doctor or nurse was present. It is my mission to see more Latinas in STEM and these other fields to close Latino patient disparities, increase financial literacy among Hispanics, incorporate Latina perspectives in future innovation and give legal empowerment to Hispanic families. In these fields Latina representation matters. It supports the economic growth of our Hispanic communities and of the United States as a whole.

My podcast “Ask The Latina” or “Pregunta A Una Latina” which supports my mission to increase representation of Latinas in STEM, Medicine, Finance and Law can be found at https://open.spotify.com/show/1P7uX4NSdftLqUT5bE8HpA

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